The 4U Plett Rage Festival 2012, the longest running and largest student festival in the country, kicks of on November 23 and this year it is appropriately titled, Destination Freedom.

It entails 15 days of partying with some top South African musicians, including Jack Parow, Goldfish, Haezer, DJ Fresh, Goodluck and Van Koke Cartel.

According to a recent press statement, the organisers expect more than 15 000 students to attend what they are calling, "the biggest 4U Plett Rage Festival to date". They believe this festival contributes to over 350 job opportunities and provides an essential economic input to Plett.

The organisers of Rage actively encourage the students and Rage visitors to respect the town and will be working in cooperation with the SAPS to set up roadblocks in order to curb drinking and driving.

This year the festival aims to give back to the community through its Rage 4 Good programme, a corporate social investment initiative aimed at uplifting the local community, protecting the students and taking care of the environment. Initiatives will include anti-drunk-driving initiatives, involvement of and working with local emergency services, the Awesomeness Campaign and green initiatives by suppliers and venues.

Thirty Rage 4 Good ambassadors will be chosen from across South Africa. Their task - to encourage the students to participate in Rage 4 Good activities. Participation will be promoted through incentives such as Rage 4 Good cards which allow students to accumulate points every time they participate in a Rage 4 Good activity. These proceeds will go to the Bitou 10 Foundation.

"The Rage 4 Good campaign, in partnership with Western Cape Provincial Government, kicks off in 2012 and is a vital initiative contributing towards community enhancement in and around the Plettenberg Bay region. The campaign will also provide an opportunity for festival-goers to actively involve themselves in giving back and supporting local causes while having a blast in the process," said Claire Alexander, events director at Firecracker, the agency behind the Rage 4 Good initiative.

Plett Rage Passports are available for purchase. Passport-holders will enjoy free entrance to all Plett Rage 2012 venues, discount vouchers at various stores, express queues and entry into a number of competitions. Students can purchase their tickets through their school ambassadors in the Western Cape, Eastern Cape, Johannesburg and Pretoria.

Visit the Plett Rage Facebook group, Plett Rage 2012 or www.plettrage.co.za for more information.